Established in 1986, Charles Tyrwhitt stands as a distinguished British retailer specializing in a comprehensive range of men’s attire, including dress shirts, ties, suits, casual wear, shoes, and accessories. Renowned for their commitment to producing the finest menswear characterized by timelessness and exceptional quality, the brand has become synonymous with sartorial elegance.
In a strategic partnership formed in 2020, Charles Tyrwhitt joined forces with SmartMark, a collaboration that has yielded remarkable results. Over the course of three years, this dynamic partnership has seen the opening of 12 stores, strategically located across Nigeria and Ghana.
Looking ahead, the brand is set to embark on a new chapter by embracing the digital realm. A dedicated e-commerce website, mirroring the sophistication of the partner’s website, will be launched. This strategic move is driven by the overarching goal of enhancing accessibility and simplifying the shopping experience for consumers. By venturing into the digital landscape, Charles Tyrwhitt aims to cater to the evolving preferences of its clientele, ensuring a seamless and convenient avenue for patrons to explore and purchase the exquisite range of menswear that defines the brand.