Founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile in Le Locle, Switzerland, Tissot began its journey as a small family-owned watchmaking workshop. Initially specializing in pocket watches with intricate designs and quality craftsmanship, the brand soon gained recognition for its innovative spirit and precision. Tissot made significant strides in the watchmaking industry by introducing mass-produced pocket watches in 1858, setting the foundation for its commitment to accessibility without compromising on quality. Throughout the late 19th and early 20th centuries, Tissot continued to innovate, producing its first anti-magnetic watch in 1929 and creating the world’s first non-magnetic wristwatch in 1930.

In the ensuing years, Tissot focused on technological advancements and diversification, becoming a pioneer in various areas of horology. The brand became a part of the Swatch Group in 1983, allowing it to expand its global presence while maintaining its reputation for quality and innovation. Tissot is celebrated for its range of timepieces catering to diverse styles and needs, from sports watches to elegant dress watches, consistently blending tradition with cutting-edge technology. Its commitment to accessibility, combined with a rich heritage of craftsmanship and innovation, has solidified Tissot’s position as one of the world’s leading Swiss watchmakers, cherished for its precision, reliability, and timeless designs.

In 2023, SmartMark solidified an agreement with Tissot, marking a significant step in the brand’s expansion endeavors. This partnership signifies SmartMark’s intention to introduce and establish the esteemed Tissot brand within the Nigerian market. As of now, SmartMark is actively engaged in the preparatory phases to successfully launch Tissot and position it as a prominent watchmaker in Nigeria.

The ongoing initiatives primarily revolve around meticulous planning and execution aimed at orchestrating a successful introduction of Tissot’s diverse range of timepieces in Nigeria. SmartMark’s concerted efforts underscore their commitment to strategically navigate the Nigerian market landscape and present Tissot as an appealing and accessible choice for watch enthusiasts in the region.

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